The use of collaborative CRM comes to small business to stay – Job Offers Online

The use of collaborative CRM comes to small business to stay

The use of collaborative CRM comes to small business to stay
During the pandemic, and now more than ever, SMEs need digital solutions and collaborative tools that allow them to increase their productivity and be more effective. experts bring together five reasons why an SME needs a CRM
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The arrival of the pandemic rapidly imposed the digitization of companies. However, it is a mistake to think that this digital revolution and transformation is only necessary in large companies. SMEs and especially small businesses need to adopt digital solutions that allow them to be more productive and effective in order to continue growing successfully.

For this reason, from, specialized in the implementation of Bitrix24 CRM software: multichannel and marketing automation for customer management, they insist on the importance of collaborative tools so that companies can optimize interaction and communication with their partners. , customers and employees while telecommuting. And it is that, with a CRM it is possible to have all the information of the company in the same place, thus achieving a good organization and administration of the clients. Therefore, from they explain why SMEs and especially small businesses need a CRM.

Five reasons why an SME needs a CRM

Increased levels of productivity and efficiency


Productivity and efficiency are crucial factors for the success of every company. So a collaborative tool helps create an easy activity stream. With this type of technology, every collaborator can have easy access and be connected, and can also exchange necessary information creating an efficient workflow.


The CRM adapts to the size of the company, and in the future growth of the company as a goal. As the number of customers increases, controlling them becomes more difficult because it is more difficult to satisfy specific needs, since each interaction requires an investment of time and effort. A tool like a CRM adapts to each need and proposes a solution for each case.

Improve customer interaction

This type of technology becomes a key tool to improve interaction with customers, with its tools to create reports and analyze sales and marketing campaigns, with the aim of obtaining a clear vision of the company's results.

Best Sales CRM 2022: What is the ideal software for your company?

CRM is an advanced solution that is used to manage three fundamental areas of a company: marketing, commercial area and after-sales service (customer service). In reality, all the actions that are part of the process are aimed at improving the relationship with potential customers and increasing the number of sales.

Thus, the CRM tool offers relevant customer information, which allows creating more promising and effective marketing campaigns, as well as boosting productivity . The result is to guarantee customer satisfaction and loyalty, while obtaining very positive results in terms of sales.

Best CRMs on the market

In the market there are different alternatives that you can use depending on the needs of your company. In fact, it is possible to create a custom CRM . Be that as it may, from here we are going to name some of the most outstanding software for you to take into account when replacing the obsolete spreadsheet.


Salesforce CRM is an innovative platform that far outperforms many competing management software . It is currently the number 1 selling application in the world, thanks to its artificial intelligence - based tools and its custom applications to automate . It may be the best CRM software for both large companies and SMEs . And it is that Salesforce also knows what a small company is, since when they started their activity in 1999 they did it from the bedroom of an apartment


  • Wide selection of advanced features and customization options
  • Powerful social collaboration tools
  • Use of third-party or custom applications


  • Requires higher level of learning


The price of Salesforce will depend on the functionalities you need and the user license finally contracted:

  • Lightning Essentials is the most basic version (€25)
  • Lightning Professional, somewhat more complete (€75)
  • Lightning Enterprise, fully customizable (150€)Zoho CRM is a tool
  • Lightning Unlimited, with extra functions and unlimited support, training and assistance service (€300)

Zoho CRM

Zoho CRM is a very competitively priced tool that will also allow you to manage marketing, sales and support on a single platform. Within its client portfolio are large companies such as Renault or Amazon.


  • Powerful digital marketing tools
  • Automation of essential tasks
  • 24-hour support and flexible plans
  • Integration with external applications


  • Slow responses from support team
  • Small software bugs that make certain functions difficult


  • Standard Version (€12)
  • Professional version (20€)
  • Enterprise version (€35)
  • Ultimate version (45€)


HubSpot is a CRM provider focused on small businesses. It is an innovative solution that is present in all phases of interaction with the client and that allows the addition of third-party applications, whether free or paid.


  • Simple and easy to use user interface
  • Effective follow-up of each contact
  • Uncomplicated software easy to learn


  • More advanced features are missing
  • Its customization capacity is very basic
  • Only suitable for small businesses


  • Starter (41€)
  • Professional (740€)
  • Enterprise (2944€)

Zendesk Sell

Zendesk Sell is a software that basically stands out for its simplicity and its great potential for managing leads.


  • Strong support solutions
  • Powerful additional data analytics
  • Simple and easy to use user interface


  • Has some login issues
  • Technical glitches that can affect workflow and productivity


  • Basic Lite version (0€)
  • Professional (€19 per agent)
  • Enterprise (€59 per agent)


Pipedrive is another CRM tool specially designed for SMEs, which has an easy-to-use interface and whose tools are focused on sales. It offers advanced capabilities, among which the following stand out: efficient reports and chatbots for websites.


  • intuitive interface
  • Optimal synchronization of emails and calls
  • mobile app


  • Does not have an advanced CRM system
  • Very limited customization options


  • Basic Level (€12.50)
  • Advanced Level (€24.90)
  • Professional Level (€49.90)
  • Company Level with personalized incorporation and assistance (€99)

Conclusion: What is the best CRM software for my company (SMEs included)?

Salesforce is the world's leading CRM platform. Its community is made up of thousands of companies (from small and medium-sized SMEs to large companies), who have wanted to put themselves in the hands of an expert team to advance and boost their growth. In fact, NTS is the #1 Salesforce partner in Spain , implementing Salesforce projects since 2006.

Its integrated tools and applications are all that is needed for a company to offer its services, promote its products and start selling. If you want to streamline sales and boost your company's productivity, this is a good start.

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